Why Sweden Was Right to Hand Over Its Twitter Account

Mashable OP-ED: This post reflects the opinions of the author and not necessarily those of Mashable as a publication.

On the Internet, as the famous New Yorker cartoon put it, no one knows you’re a dog. But if you’re a nutcase, that’s another story.

For instance, it became apparent pretty quickly this week that Sonja Abrahamsson is either a little unhinged or aspires to be a Sarah Silverman-style shock comic. Some evidence: a stream of controversial and ignorant statements about Jews, her photo of “strawberries with milk and urine” — and quotes such as this one:

People say all kinds of weird things on Twitter. But Abrahamsson did so in the voice of @sweden, that country’s official Twitter account.

Last week, few people noticed what @sweden was tweeting about. But a June 10 New York Tim Continue reading…

More About: Marketing, sweden, Twitter

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