Salesforce buys Buddy Media for $689M to become a marketing powerhouse

Confirming rumors from last week, enterprise cloud computing titan Salesforce confirmed today that it has agreed to purchase New York City-based Buddy Media for $689 million.

Buddy Media offers social media analytics for some of the biggest brands in the world, including Ford and Hewlett Packard, and together with Salesforce’s Radian6, it could give companies unprecedented insight into their social standing online. Salesforce will buy the company for $467 million in cash, $184 million in common stock, and $38 million in vested options and restricted stock units.

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