Oprah Winfrey’s book club is back, now in a lively new version 2.0 that’s all digital. She’s upgraded her wildly popular club, adding interactive features that encourage members to chat about the books on Facebook and Twitter.
The move happens just in time for Winfrey, whose cable-based Oprah Winfrey Network (OWN) has been met with flagging ratings that are nowhere near those of her immensely popular television show, last broadcast in 2011.
It’s been a couple of years since Winfrey selected a book for her original club, which was a favorite of authors who loved the promotion the club gave them. According to The New York Times , if an author’s book was chosen as one of Oprah’s selections, sales would regularly soar to well above 1 million copies.
Do you think this updated version of the book club will be able to match the success of Oprah’s first book club?
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