Apple Keynote: Tim Cook Leads by Getting Out of the Way

This morning’s WWDC keynote at the Moscone Center began with something we haven’t seen at an Apple affair for a long time: humor.

The lights went down — and instead of CEO Tim Cook walking somberly out on stage, Apple’s intelligent assistant Siri appeared onscreen and opened with a few jokes aimed at a crowd of developers.

“I see lots of familiar interfaces in the crowd,” the mechanical voice said. “How many software developers does it take to change a lightbulb? None, that’s a hardware problem.” The Garage Band app popped up and played a rimshot. (You can watch the whole keynote here.)

It was a neat way to nod at some of Siri’s weaknesses — “it’s hard for me to get emotional… Continue reading…

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via Mashable http://mashable.com/2012/06/11/apple-keynote-tim-cook/