What makes a brand stand out from its competition? For some, it’s their cutting-edge design, for others it’s their customer service. But for many successful companies, it’s their ability to tell their brand story.
Stories, unlike any other element, allow brands to connect with customers on an emotional level. And stories in the digital age are particularly potent. Here are four brands that have successfully honed in on key brand attributes and developed great stories as a result.
1. Ethics
TOMS shoes, which are sold at more than 500 stores around the world, was founded on the ethos that for every pair purchased, one pair is donated to a child in need. The brand thrives… Continue reading…
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